Considering the fact that we are in the internet age, there’s never been more content available and produced. So, whether it’s news updates or video, content is on an exponential increase globally.
According to research, there has been a significant rise in the number of eSports and video viewers. In 2019, it was recorded that there were about 245 million casual viewers and 198 million enthusiasts – an audience total of 443 million. For video viewers: according to Statista, In 2018, the Number of Digital Video Viewers In the United State amounted to 228.8 million and it was envisaged to reach 248.9 million by 2022.
Interestingly, many online users haven’t realized that what they’re presented with as search results are being manipulated behind the scenes. Yes, several companies and people manipulate the system just to make money or boost their visibility with fake views. Hence, the combination of these fake views on advertising-funded content is depleting the true value of content.
Over the years, the biggest problem for advertisers and brands has been fake views. Over 50% of the spend on online advertising is for views that are not seen by people. As you can imagine this is very expensive in a $250B industry where half the spend is fake. Companies have been trying to fight this for years with little success. Thanks to Proof-of-View innovation, a proprietary blockchain technology that makes sure that video (content and ads) viewed on the platform are authentic views, verified and recorded as an immutable public record.
Over the last 3 years, Verasity has been able to develop Proof of View — which enables its users ( advertisers and brands) to differentiate between real and fake views on the blockchain. Interestingly, this innovation has now been granted a US patent. In fact, this unique innovation unlocks the ability to gain the true value of content by stopping fake views.